I came across this description of implicit and explicit personalization.
Personalization is a regular topic these days. But it’s extremely annoying when people are unable to separate implicit and explicit.
Implicit and explicit personalization
Jul 28th, 2008 by Alex de Groot
2 Responses to “Implicit and explicit personalization”
Leave a Reply
-
About
.Sitecore
All about the web, online marketing, Sitecore, .NET and building sites…
There are 282 Posts and 384 Comments so far. Dreamcore
The Cloud
Archives
- October 2010
- September 2010
- August 2010
- February 2010
- November 2009
- August 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
Isn’t the main difference that explicit requires the user to actively make choices on their own while implicit is hidden from the user in terms of changing the settings? That seems to be the main difference to me.
JB
The article is from 2001, and hasn’t really been updated with more recent developments in the market. Passive and Segmented personalisation, for instance.
But the topic is an interesting and very important one none the less. Best reference I found came from http://www.contentmanager.eu.com/personalisation.htm – probably very appropriate for this forum