As a reaction on this trilogy of articles (in Dutch) or maybe even more my opinion of the (W)CMS world in 2007. The most important aspects of this changing world (trends) are reviewed from my sight as upcoming Content Management Specialist at LECTRIC. And most important, to participate in the innovative world of which might be called ‘Web 2.0’.
The kickoff of this set of blogposts is done a late Friday night. Actually I’m to late writing these posts. All newssites on the internet and even the most populair blogs have already published their vision on 2007. I would rather suggest to call this set of posts more a review on the development of the Content Management Market instead of an end of the year prediction.
Looking back on 2006 we have seen a changing world: The enterprise product catalog has changed dramatically. Just a couple of examples: Oracle has bought Stellent, IBM became the proud owner of FileNet and just before the end of the summer, Open Text reached an agreement on acquiring Hummingbird. And that was just for the Enterprise segment! The news in the Web segment was dominated by the news that the same Open Text was presenting a new webstrategy by collaborating with RedDot WCMS. A big Canadian WCMS company, Hot Banana, was acquired by the, for me less known, J.L. Hasley Corporation.
And ofcourse, we have seen the upcoming of Microsoft Office Sharepoint Server 2007. From the first beta’s, several Microsoft Partners over the world have implemented MOSS2007 succesfully. The list of additional, new and improved functionality is endless but the temprature of the community is already a lot of lower. By the way, is it launched already ;)?
The main reason of the huge enterprise distributors to acquire those small parties is just because because of the climate in the web-world. With changing perspectives from huge companies as Microsoft and a new set of Mashups delivert by Google, the big distributors have been waken up. By buying smaller parties with just a slight, but missing, expertise, the core products aren’t going to change. It’s more future work. Those ‘new’ features, such as analystics have always been there, but are hot nowadays. By changing your company strategy you’ll show the world outside you’re innovating.
But what is going to happen with the existing software and source code of the smaller companies? Well, quite simple, as the team of genius engineers, architects and product managers has already left the new company, this product won’t be enhanced anymore. The core product of the acquirer will improve a little by the new concepts, but taking the risk to combine the best of both worlds(and create a new, really innovative product) won’t be taken by any of the companies.
Last but not least, we’ve got the commercial perspective. Any economist will agree with me when I say that the best way to destroy a opponent is by acquiring all its shares. You won’t lose directly all of the customers and you saved yourself stuff like marketing campagnes, etc. As described above, it can even improve your product a bit more. And last and maybe the most important reason: from a sales perspective, you become a bigger sheep in the market so ‘changing startegies’ will be taken serious. For the first time?
So what does this mean for 2007? I actually think we should expect tons of new documentation on the web. The distributors have been able to migrate the minimal set of products, they allow to live on, to their own styles. Ofcourse last years’ strategies will not meet those new product, so for this reason alternating strategies are launched. Generally these alternating strategies will contain the collaboration of the foreign ECMS/WCMS with the distributors’ own ECMS. Next to that integration, cool and funny stuff like usability and analytics become part of the basic set of tools around the systems.
That’s it for now, hope you canu nderstand whatI’m trying to say. Feel free to discuss my opinion or correct me.
The other articles will be written about multimedia, crossmedia and new media(such as blogs). The last article will reflect these changes on the product Sitecore.